Guglielmo Brings Secure Cashless Payment to the La Prima Estate 2024 Festival
During the latest edition of La Prima Estate Festival, Guglielmo once again teamed up with Warsteiner and the event organizers to offer the best services to the public. Guglielmo’s secure network supported the new cashless payment system by Event Solution Group.
For the third consecutive year, the La Prima Estate festival returned to Lido di Camaiore from June 14 to 16, offering a unique opportunity to enjoy two weeks of fun, reaffirming itself as one of the main summer events dedicated to music, thanks to the participation of internationally renowned artists.
The format that made the festival famous was once again proposed and improved in organizational aspects: a series of daily activities designed to entertain the public until the evening, with musical performances alternating with breaks, designed to create a relaxed and welcoming atmosphere, along with a quality food and beverage offering, as well as digital services to simplify the event experience.
And this is where Guglielmo comes into play, who has been collaborating for years with the famous German beer brand that supports the festival, Warsteiner. “From the first edition of the Festival, Warsteiner has been much more than a sponsor for La Prima Estate, but a true partner, capable of bringing content, values, and services to enhance the overall experience of the public within the Festival, making even the waiting moments and stage changes unique and memorable,” said Enrico D’Alessandro, organizer of La Prima Estate Festival.
Guglielmo played a key role in this year’s festival edition as it provided the secure network necessary for the data transmission required by the new payment system. One of the main innovations for the public is indeed the introduction of rechargeable cards developed by Event Solution Group, which simplified food and beverage purchases by eliminating long waits at the registers. This advanced system, which replaced the previous and controversial token method, allowed visitors to load their card both online and at dedicated top-up points, using cash or credit card.
“Visitors can pick up and recharge their card at one of the dedicated top-up points, paying in cash or by card. The credit can then be spent at the bar points within the area. When the credit runs out, it is enough to go to the checkout points, with dedicated staff, or make a new recharge online,” said Pamela Moscatelli of Event Solution Group.
Once again this year, Guglielmo is behind the scenes of an important summer event, allowing the public to fully enjoy the experience thanks to innovative and always secure digital solutions.